Goodbye Black Friday

We don’t believe in fast fashion and Black Friday discounting isn’t a people or planet friendly event. We know you appreciate the work that’s gone into making our collections and we’re asking you to shop consciously as hyper-consumerism remains one of the biggest threats to the planet. Lets celebrate the people behind our brand.

  • Our designers have taken a huge amount of time creating prints and thoughtful designs.
  • Our ethical factory and supply chains pulled out all the stops to work through the pandemic to make our clothes.
  • Our ‘non-essential’ bricks and mortar stockists who sell our Piccalilly brand have been closed throughout November and need our support when they reopen on the 3rd December.⠀⠀⠀⠀⠀⠀⠀

If ever there was a time to boycott Black Friday and promote conscious consumption it’s now.

Our new season ranges don't have a sell-by date so you can shop slowly and thoughtfully. ⠀⠀