A limited edition collection made from left over fabric from previous season.
Waste is not waste until it's wasted.

Working sustainably has never been more important to stop the ongoing environmental damage and climate crisis. We simply cannot close our eyes to the fact that our own industry, the textile industry, is responsible for a whopping 10 % of the world’s carbon emissions! The environmental impact of fast and disposable fashion and a broken economic model is taking its toll.

Production waste throughout the clothing manufacturing process is one of many problems that need addressing in our industry. Surplus and discarded offcuts of fabric, also known as deadstock, are a type of production waste. They’re not openly discussed but we’re convinced that it’s something that clothing brands need to address if they wish to become more sustainable. Surplus fabric and off-cuts get discarded at the end of the manufacturing process and often end up in landfill or burnt. What a shame when you consider how many resources go into the process of creating the fabrics in the first place.

Here at Piccalilly we’re really proud of our transparent organic cotton supply chain. We value the hard work our Chetna organic cotton farmers put into growing the cotton in the first place and the fair trade processes that take place to create the yarn and fabrics we use in our organic baby and kids clothing ranges.

Whilst we’ve worked hard with our manufacturing partner to eliminate waste at every stage in the garment production process it’s not always an exact science and from time to time there is left over surplus fabric. We believe we need to take responsibility for our own surplus fabric, and where possible from other brands too.

So, we’ve got our thinking caps on and we’ve come up with a solution to the problem. We’re incorporating a new collection into our ranges which will incorporate leftover fabrics made from our own previous season unused fabrics. And with the help of our amazing Chatterbox group we’ve re-mixed and reimagined previous season collections to create our first ever Piccalilly UPCYCLE range. After all waste isn’t waste until you waste it!

This is part of a wider plan here at Piccalilly to ensure our business model is based on best practice and to create a clothing brand that has a positive impact on our planet as well as the people who make our beautifully organic clothes.

Due to the nature of using short runs of left over previous season fabrics our UPCYCLE collection is strictly limited.

#zerowaste #reduce #recycle #reuse #upcycle

Left over production fabric is known as deadstock
Left over production fabric is known as deadstock