We're fresh back from a recent visit with our manufacturing partners over in India. In 2006 our Founder Hannah Evans visited the Indian factory for the very first time to talk with its owner about setting up Piccalilly and to sample our first collections of Fair Trade and organic baby clothes. In 2007 we introduced our first ever organic baby ranges into the UK market place attending Natural Products Europe and launching the ranges to trade. The entire collection sold out at this show proving that there was a market for bright colourful organic cotton clothes for baby and child. We've worked with the same supply chain since and believe that part of the fair trade process is to strengthen our partnerships rather than move from factory to factory.
The starting point for Piccalilly was to create a new generation of bright and colourful organic and ethically manufactured baby and kidswear that appealed beyond just the typical ethical consumer. The market at the time was dominated by the colour ecru - colour and prints were completely overlooked by organic brands. Piccalilly took a leap of faith and chose to do something different to ensure that we stood out from the crowd. We worked closely with our organic factory to introduce colour, print and great looks into it's product ranges and we've been leading the way ever since. This year our fabulous designs and great looks were recognised when we won the prestigious Junior Design Awards and we were awarded Platinum for 'Best Eco Fashion Brand', a sure sign that we're getting it right!
We're delighted to have teamed with a pioneering organic factory that understands the entire supply chain and works from the ground upwards, rewarding the farmers who grow our beautifully organic cotton. By offering Fair Trade premiums and also giving the Chetna farmers a 10% share in the factory profits a partnership has been formed that is transparent and fair from start to finish. All our organic cotton is sourced through Chetna Organic, a Fairtrade initiative that works with small and marginal farmers towards improving their livelihood options and making farming a sustainable and profitable occupation. Our manufacturing partner pre-finances the cotton and takes ownership direct from the farmers ensuring 100% transparency and a guaranteed authentic supply chain for our organic cotton. This isn't normal practice within the garment industry but we strongly believe it's the right way to go about business. It also allows us to say that we create clothing that really does know where it's coming from!
So, this is the Piccalilly way of creating our organic baby and kids clothes, and being the very best that we can is key. Creating the very best quality and the best looking baby and kids clothes whilst using the best supply chain is our mission. We regularly choose to visit the supply chain to discuss new methods of organically manufacturing our ranges. Bright colour and fabulous print designs each season require a great amount of technical understanding from our in-house design team. We recently took one of our newest recruits, Lauren, to see first hand the process of making our clothes. Lauren got a guided tour of the factory as well as visited the printers who print our lovely fabrics. It was a great opportunity to talk through with the Indian team the technical challenges and improvements that have been made to achieve the intricate print designs we are now creating season after season. We very much hope you'll agree that our close partnership and attention to manufacturing detail is worth while to ensure that Piccalilly remains ahead of the game in creating authentic fair trade and organic clothes for baby and child.