Piccalilly Way

  • Organic Cotton - better for baby, the planet and the people who grow it

    Chemical free organic baby clothes by Piccalilly Chemical free organic baby clothes by Piccalilly

    It seems obvious why parents might choose to feed their baby organic food, but less obvious why parents should extend this buying choice to include organic baby clothes and organic baby skincare too. If we take into consideration the fact that a baby’s skin is 5 times thinner than an adult’s and it’s the largest organ on our body, then it’s clear that what we choose to put on it is as important as what we choose to put inside it. It’s a fact that organic baby clothes and skincare will limit a baby’s chance of absorbing harmful chemicals and toxins, because these harmful chemicals are not used to create the product in the first place. The process is also kinder to the farmers too, limiting their exposure to harmful toxins. But to understand why you need to understand the difference between conventional cotton farming and organic cotton farming.

    Whilst cotton to many is considered a natural and healthy choice for a baby to wear not all cotton is created equal. Conventional cotton is one of the most polluted and sprayed crops in the world. In fact, while cotton farming only makes up 3% of the total farmed land area, it accounts for 25% of the insecticides and 10% of the pesticides used worldwide, making it one of the most chemically treated crops on the planet. Many of these chemicals are graded ‘hazardous’ by the World Health Organisation. Not only do these chemicals pose risks for the farmers’ health but they’re also expensive and often end up within the water sources of surrounding communities. Chemicals entering local waterways have been associated with allergies, skin rashes, respiratory problems, cancer, birth defects, and hormonal & reproductive effects. It is estimated that over 3 million people are poisoned by pesticides from cotton every year. Conventional cotton farmers have also become locked in a cycle of debt buying genetically modified seeds, pesticides and fertilizers. The result is one of the highest rates of recorded farmers suicides in India, one farmer every 30 seconds for the last 16 years due to high levels of debt.

    But there is another way, The Piccalilly Way. By farming the cotton Piccalilly use to make our baby and kids clothes organically we return to an altogether more natural material that is kinder to the farmer who grows it, kinder to the planet and kinder to wear on delicate skin because there are no chemical residues. This organic method of growing cotton uses significantly less water than conventional methods and mainly relies on rainfall. It also produces less carbon emissions by locking carbon into the soil. And because all the organic cotton is handpicked we create a super-soft finish on our clothes because the fibres are left intact and not broken down by harsh chemicals and mass processing. The result is softer, longer lasting clothing and most importantly kinder for our skin, our planet and the farmers who grow it too.

    Making organic cotton farming profitable and sustainable. Making organic cotton farming profitable and sustainable.
  • Our colourful and organic supply chain - A pioneering partnership!

    Our first ever brightly coloured print designs launched to market in 2007 Our first ever brightly coloured print designs launched to market in 2007

    We're fresh back from a recent visit with our manufacturing partners over in India. In 2006 our Founder Hannah Evans visited the Indian factory for the very first time to talk with its owner about setting up Piccalilly and to sample our first collections of Fair Trade and organic baby clothes. In 2007 we introduced our first ever organic baby ranges into the UK market place attending Natural Products Europe and launching the ranges to trade. The entire collection sold out at this show proving that there was a market for bright colourful organic cotton clothes for baby and child. We've worked with the same supply chain since and believe that part of the fair trade process is to strengthen our partnerships rather than move from factory to factory.

    The starting point for Piccalilly was to create a new generation of bright and colourful organic and ethically manufactured baby and kidswear that appealed beyond just the typical ethical consumer. The market at the time was dominated by the colour ecru - colour and prints were completely overlooked by organic brands. Piccalilly took a leap of faith and chose to do something different to ensure that we stood out from the crowd. We worked closely with our organic factory to introduce colour, print and great looks into it's product ranges and we've been leading the way ever since. This year our fabulous designs and great looks were recognised when we won the prestigious Junior Design Awards and we were awarded Platinum for 'Best Eco Fashion Brand', a sure sign that we're getting it right!

    We're delighted to have teamed with a pioneering organic factory that understands the entire supply chain and works from the ground upwards, rewarding the farmers who grow our beautifully organic cotton. By offering Fair Trade premiums and also giving the Chetna farmers a 10% share in the factory profits a partnership has been formed that is transparent and fair from start to finish. All our organic cotton is sourced through Chetna Organic, a Fairtrade initiative that works with small and marginal farmers towards improving their livelihood options and making farming a sustainable and profitable occupation. Our manufacturing partner pre-finances the cotton and takes ownership direct from the farmers ensuring 100% transparency and a guaranteed authentic supply chain for our organic cotton. This isn't normal practice within the garment industry but we strongly believe it's the right way to go about business. It also allows us to say that we create clothing that really does know where it's coming from!

    So, this is the Piccalilly way of creating our organic baby and kids clothes, and being the very best that we can is key. Creating the very best quality and the best looking baby and kids clothes whilst using the best supply chain is our mission. We regularly choose to visit the supply chain to discuss new methods of organically manufacturing our ranges. Bright colour and fabulous print designs each season require a great amount of technical understanding from our in-house design team. We recently took one of our newest recruits, Lauren, to see first hand the process of making our clothes. Lauren got a guided tour of the factory as well as visited the printers who print our lovely fabrics. It was a great opportunity to talk through with the Indian team the technical challenges and improvements that have been made to achieve the intricate print designs we are now creating season after season. We very much hope you'll agree that our close partnership and attention to manufacturing detail is worth while to ensure that Piccalilly remains ahead of the game in creating authentic fair trade and organic clothes for baby and child.

    Lauren is given a guided tour of the factory by the owner and shown all the in-house processes. Lauren is given a guided tour of the factory by the owner and shown all the in-house processes.


  • Sourcing from the ground upwards – the Piccalilly transparent supply chain

    Hi, I’m Hannah Evans, founder of the British organic baby and kids clothing brand Piccalilly, an industry leading company who take their supply chain very seriously. Here at Piccalilly we design and create lovely little clothing for lovely little people made from the softest organic cotton and manufacturing to the very highest ethical standards. And what makes our clothing so very different from other organic brands is that our approach to creating our clothing works from the ground upwards, working directly from the very start of the supply chain upwards with the Chetna organic cotton farmers all the way through into the fair-trade factory who have manufactured our clothes since we launched in 2006.

    Piccalilly Transparent Supply ChainAt Piccalilly we take the interests of our organic cotton farmers very seriously and have chosen to work with a 100% transparent supply chain throughout our clothing manufacturing by purchasing our chemical free organic cotton from Chetna Organic. Caring for the farmers, who are at the start (and the very bottom) of our supply chain, was the starting point for me creating Piccalilly and it remains an important part of how we choose to create our ranges still today. And by taking time out of day to day business to visit and understand our supply chains, visiting the cotton fields, the gin factory, and the factory, has enabled us to stay focused on our principles of fair-trade and social responsibility. We’ve met the day to day people at all stages of manufacturing to see what conditions are like and to discuss the challenges still remains an important part in the process. We created a photographic exhibition called ‘Fairtrade – In The Frame’ to document the process and give focus to the people behind the Piccalilly clothing brand.

Page: 1 of 1

3 Item(s)

Piccalilly Newsletter
Get exclusive offers, sneak peeks and discounts