It seems obvious why parents might choose to feed their baby organic food, but less obvious why parents should extend this buying choice to include organic baby clothes and organic baby skincare too. If we take into consideration the fact that a baby’s skin is 5 times thinner than an adult’s and it’s the largest organ on our body, then it’s clear that what we choose to put on it is as important as what we choose to put inside it. It’s a fact that organic baby clothes and skincare will limit a baby’s chance of absorbing harmful chemicals and toxins, because these harmful chemicals are not used to create the product in the first place. The process is also kinder to the farmers too, limiting their exposure to harmful toxins. But to understand why you need to understand the difference between conventional cotton farming and organic cotton farming.
Whilst cotton to many is considered a natural and healthy choice for a baby to wear not all cotton is created equal. Conventional cotton is one of the most polluted and sprayed crops in the world. In fact, while cotton farming only makes up 3% of the total farmed land area, it accounts for 25% of the insecticides and 10% of the pesticides used worldwide, making it one of the most chemically treated crops on the planet. Many of these chemicals are graded ‘hazardous’ by the World Health Organisation. Not only do these chemicals pose risks for the farmers’ health but they’re also expensive and often end up within the water sources of surrounding communities. Chemicals entering local waterways have been associated with allergies, skin rashes, respiratory problems, cancer, birth defects, and hormonal & reproductive effects. It is estimated that over 3 million people are poisoned by pesticides from cotton every year. Conventional cotton farmers have also become locked in a cycle of debt buying genetically modified seeds, pesticides and fertilizers. The result is one of the highest rates of recorded farmers suicides in India, one farmer every 30 seconds for the last 16 years due to high levels of debt.
But there is another way, The Piccalilly Way. By farming the cotton Piccalilly use to make our baby and kids clothes organically we return to an altogether more natural material that is kinder to the farmer who grows it, kinder to the planet and kinder to wear on delicate skin because there are no chemical residues. This organic method of growing cotton uses significantly less water than conventional methods and mainly relies on rainfall. It also produces less carbon emissions by locking carbon into the soil. And because all the organic cotton is handpicked we create a super-soft finish on our clothes because the fibres are left intact and not broken down by harsh chemicals and mass processing. The result is softer, longer lasting clothing and most importantly kinder for our skin, our planet and the farmers who grow it too.