How we do things is as important to us here at Piccalilly as the beautifully organic baby and kids clothing that we lovingly create. Maintaining the highest ethical standards and working to fair trade principals is how we go about our day to day business and this starts from the ground upwards. We've worked with the same manufacturing partner since we launched in 2006 and we source our chemical free organic cotton from an amazing project called Chetna Organic . It's a fair-trade cotton programme with a mission to improve the livelihood of smallholder farmers by making their farm systems more sustainable and profitable. The Chetna farmers also own a 10% equity stake in the factory who make our clothes and the cotton farmers are pre-financed and guaranteed stable cotton prices and a premium to spend within their local community.